Combining the booming boba industry with the increasing popularity of cats.

The annual revenue in the US of the bubble tea industry during 2024 is estimated at 2.6 billion USD and is expected to continue rising in the coming years. The affordability, connivance, and variety of bubble tea has led to a strong demand in the past five years. Milk tea is popular in many countries with its top consumers being from Taiwan, China, The United States, and Canada.

I wanted to create a bubble tea brand that stood out from its vast competition by adding personalisation for consumers while still considering current trends. Crazy Cat Bubble Tea incorporates a cat brand mascot that can adapt to the desires of individuals consumers. This creates a brand image that is recognisable as well as customisable as the mascot can change between breeds, colours, and patterns.

OVERVIEW

Illustrator | Photoshop