Creating a new type of tea packaging
With tea being the second most consumed beverage universally tea, there is always a demand for tea packaging design. I sought to create a conceptual rebranding for an existing tea company to create a different kind of tea packaging compared to what is on the market.
Brew La La is a sub-brand of Ooh La La a tea, a company that sells candy, coffee, and organic green tea products. I created a conceptual packaging redesign for four of their products. The aim was to make their products stand out from the vast competition in the tea market as well as expand upon their branding identity.
Creative liberties were taken when it came to creating core values for the brand and modifying select tea products. The type of tea products sold were changed to be mostly fruity teas so that there would be consistency in the packaging design and leave opportunities for more fruit teas to be introduced in the future.
OVERVIEW
TOOLS
Photoshop | Illustrator
ROLES
Packaging | Illustration | Photograpy | Logo Design