The colour palette of brown, cream, orange, grey, and black allow. To optimise annual revenue and encourage brand loyalty the brands visual identity was created so that it can be personalised for individual consumers. The logo is adaptable and can become almost any cat breed, colour, and pattern. Consumers would be more inclined to purchase something if it has an illustration resembling their beloved cat. Expanding the inventory of the shop to include merchandise such as customisable stickers, t-shirts, and more will encourage consumers to purchase more than bubble tea as the personalisation of the brand lends people to feel excitement and joy. By incorporating both English and Japanese in the branding identity such as the menu, it creates a wider audience amongst Millennials and Gen Z, with aims to appeal to Japanese immigrants in the UK.