Redesigning a local electronics shops logo

The gaming industry has been booming especially since lockdowns during the global pandemic of 2020. More and more people are enjoying playing video games and watching video game content in their past time. There has also been a resurgence in the popularity of retro video games as well as the retro gaming aesthetic amongst younger generations. Local businesses take advantage of this.

Level Up Electronics is a small business that buys, sells, and repairs new retro, and pre-owned electronics. I created a conceptual logo redesign focusing on Level Up Electronics specialisation; retro video games and consoles. This redesign reflects the retro gaming aspect of the business. The business card and informational flyer included in the redesign, starts the process of creating a branding identity.

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